There’s more that meets the cover with this book. First off, when individuals purchase the book, the proceeds go toward activism efforts such as the David Sheldrick Wildlife Trust, the Jane Goodall Institute, and the Global Wildlife Conservation, all with the aim of helping save endangered animals. It’s an appropriate action, too, given that this book is aimed to help turn readers toward advocacy.
I once reviewed “The Traveler” by Andy Stanley. Much like that book, this work is also based on a narrative metaphor to teach the reader business acumen.
In this book, Shaun teaches about marketing success with the reader’s book in an Amazon world. His marketing tips, which he calls secrets, aid the reader in learning how to sell what the audience will buy on the Amazon bookstore system (both ebooks and print books). I can’t really discuss the tips themselves since that would give away the purpose of reading the book, but Shaun does an excellent job connecting the dots and guiding the reader from the first sentence to a final manuscript (in terms of passive marketing).