I once reviewed “The Traveler” by Andy Stanley. Much like that book, this work is also based on a narrative metaphor to teach the reader business acumen.
In this book, Shaun teaches about marketing success with the reader’s book in an Amazon world. His marketing tips, which he calls secrets, aid the reader in learning how to sell what the audience will buy on the Amazon bookstore system (both ebooks and print books). I can’t really discuss the tips themselves since that would give away the purpose of reading the book, but Shaun does an excellent job connecting the dots and guiding the reader from the first sentence to a final manuscript (in terms of passive marketing).
If the title didn’t give it away, this book is about recovery from addiction. The author has designed this book to be a practical “how-to” guide to recovery. Using the focus of Being, Seeing, and Doing, McGee uses his clinical recovering process as the structure of this text: the 12 Touchstones of Recovery.